The Strategy Of Reimagining Your Brand
Every individual, team, and company benefits from periodically reimagining themselves as if…
Snickers Brand Strategy: Then And Now
Brand management is not a theoretical, academic or ad agency construct. Brand…
41 Brand Style Guide Examples I Love (for Visual Inspiration)
Developing a consistent brand starts with creating a brand style guide. These…
Forming A Brand Council – Branding Strategy Insider
It is now commonly understood that brands represent significant corporate value and…
Embracing A New Brand Leadership Paradigm
Taken together, ongoing market uncertainty, shifting consumer sentiment, and digital transformation are…
New Conditions Shape The Future Of Brand Growth
Slowing population growth will upend both the macroeconomics of commercial potential in…
Macy’s Needs A Brand Promise
Macy’s last earnings call (August 2024) showed a second-quarter adjusted earnings of…
Brand Value Is Created In The Details
Last week, while I was traveling abroad with family, we took a…
Volkswagen California van life brand kicks off with new mini-camper
Over the past seven years, Volkswagen has been quickly turning its iconic…
Creating Your Brand Voice: A Complete Guide
Even if you’re brand new to brand voice, you already know exactly…
