The best video marketing channels to grow your brand this year
Video is no longer a nice-to-have. It’s now an absolute must and…
Your Brand Is What Is Received, Not What Is Sent
I’ve been spending many, many years working with various sized brands –…
Is 3G Capital A Threat To The Skechers Brand?
The latest acquisition news is that 3G Capital is buying Skechers, the…
China-linked consumer brand DayDayCook plans to acquire 5,000 Bitcoin
Mainland China, one of the world’s most restrictive countries to cryptocurrency, may…
Brand Management Considerations For Anti-American Sentiment
There has been considerable hand-wringing recently about the decline in global stature,…
Why I love them (+ brand examples)
Personalized experiences are becoming increasingly important to customers — and marketers are…
Brand Management Mistakes Hold Back Peloton
For some time now, almost since its inception, Peloton has avoided communicating…
How To Build Brand Value In A Tariff-Impacted Economy
With tariffs on imported goods and services, brands must realize their inherent…
Why Coherence Is A Brand Leadership Imperative
Authenticity. It’s a word we continue to hear and see everywhere. And…
