The Value Of Distinctive Brand Assets In B2B And B2C
B2B and B2C brands are often assumed to be very different. One…
Consumer Shifts Drive A New Approach To Brand Building
It’s time for a new brand-building system to meet the shifting needs…
The Brand Advantage Of Investing In People
Innovation in fast food is often measured by the sizzle of a…
Business And Brand Mechanics Require Heart
The Tin Man in the Wizard of Oz wasn’t originally designed with…
3 Strategic Questions For Building A Pro-Active Brand
I believe a good life is like a good sentence – we…
Brand Strategy Requires A Target Audience First Approach
I’ve been going to meetings, with both B2C and B2B clients, for…
How 720+ Brand Leaders Will Get Ahead in 2025 [+ How to Join Them]
2025 is likely going to be the most interesting year thus far…
Brand Culture Alignment Drives M&A Success
While the coming year will undoubtedly usher in new products and innovation,…
How to Get Celebrity Endorsements — Even if You’re Not a Huge Brand
As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing.…
