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Tag: Strategy

AI firm Genius Group surges 66% after ‘Bitcoin-first’ treasury strategy

Genius Group has recently reshuffled its board with crypto and Web3 execs…

The Trust Power Strategy Behind Leading Brands

Trust is an important ingredient in our daily lives. We trust the…

Joan Kiddon Joan Kiddon

How Flawed Pricing Strategy Creates New Competition

Just recently, The Wall Street Journal featured three articles about grocery prices.…

Joan Kiddon Joan Kiddon

The Strategy Of Reimagining Your Brand

Every individual, team, and company benefits from periodically reimagining themselves as if…

Rishad Tobaccowala Rishad Tobaccowala

How to Create a Great Social Media Strategy in 2025 (+ New Data)

Creating social media strategies can be overwhelming — especially when launching a…

Snickers Brand Strategy: Then And Now

Brand management is not a theoretical, academic or ad agency construct. Brand…

Joan Kiddon Joan Kiddon

How to Create a Complete Marketing Strategy in 2025 [Data + Expert Tips]

We marketers know that creating a marketing strategy is essential to effectively…

Sam Lauron Sam Lauron

Forming A Brand Council – Branding Strategy Insider

It is now commonly understood that brands represent significant corporate value and…

Benjamin Bidlack Benjamin Bidlack

Apple may be reconsidering its AR strategy in the wake of Meta’s Orion reveal

It seems that Apple watched the launch of Meta’s new AR and…

Peter Peter

The Luxury Strategy Burberry Needs Right Now

It is difficult to turn an iconic, affordable, available, statement brand into…

Joan Kiddon Joan Kiddon