How to reduce marketing tool sprawl without losing the functionality you need
Marketing teams today are drowning in software. The 2024 Marketing Technology Landscape…
Condé Nast marketing leader shares her framework for destroying your imposter syndrome
When I spoke to this week’s master in marketing, I was surprised…
Where digital marketing meets neuroscience
In the crowded digital marketplace, a single click is everything. It’s not…
Marketing vs. Finance: United’s Plus Points Problem
In my Marketing Strategy class at Kellogg, I spend a significant amount…
AI predictions that will completely change marketing — and life — in 2025
For the past few months, I‘ve been deep in the trenches testing…
Marketing Works By Following Trends, Not Setting Them
From all my years in research and consulting, I think I’ve learned…
How I used ChatGPT-o3 to plan an entire marketing campaign during one plane ride
In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics…
17 marketing job descriptions for hiring managers to attract ideal candidates
Looking to grow your marketing team? It all starts with marketing job…
How Privy’s former CMO learned to love low-budget, scrappy marketing
If you’re a startup founder or marketer trying to build momentum with…
8 steps to build your account-based marketing strategy [+ recommended tools]
In the world of account-based marketing, you start the sales process by…
