Why creator marketing works for any business [Tips from a creator consultant]
It’s time to drop the baggage around the word “influencer.”
What are brand identity elements? A marketing pro dives in
Picture the Starbucks siren logo. Now picture it in bright HubSpot orange.…
Brand Marketing And The Divided Brain
Early in my marketing career, I kept running into the same paradox:…
Why blog? The benefits of blogging for business and marketing
With 5.5 billion people online (and counting), the internet has never been…
Successful Marketing Focuses On Targeting, Not Segmentation
From all my years in research and consulting, I think I’ve learned…
The easy formula to calculate true CAC across all your marketing channels
Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on…
Tips from HubSpot’s global head of brand marketing
For anyone struggling with using AI in Instagram marketing, now is definitely…
Why Marketing Lacks Credibility And Influence
A recent study by McKinsey & Company documents the continuing decline in the…
How to scale your hypergrowth marketing team from 5 to 25 people using this template
In times of chaos, marketing team structure is often overlooked, but for…
16 best practices for email design, according to an email marketing consultant
Email design is a mix of art and science. You can have…
