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Tag: Marketing

Why Consumers Resist Marketing – Branding Strategy Insider

From all my years in research and consulting, I think I’ve learned…

Walker Smith Walker Smith

How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]

The words “marketing budget” are enough to stress out every marketing leader.…

Shadrack Wanjohi Shadrack Wanjohi

What’s a Marketing Audit? [+ How To Do One]

Being a marketer in today’s landscape is equal parts exciting and terrifying,…

Erin Rodrigue Erin Rodrigue

Beyond the Marketing Pitch: Understanding Hedge Fund Risks and Returns

Hedge funds are often marketed as high-return, low-correlation investments that can provide…

Lessons From Beyond Meat And Impossible Foods’ Marketing Mistakes

Prior to COVID-19 and the price hikes of manufacturers, Beyond Meat and…

Joan Kiddon Joan Kiddon

How to Build a Marketing Funnel With AI [+Step-by-Step Guide]

Long before ChatGPT, I worked with clients who used AI and machine…

Erin Pennings Erin Pennings

Here‘s Everything I’ve Learned About Internet Marketing [Data + Expert Tips]

I still remember the early days of the internet and how exciting…

Caroline Forsey Caroline Forsey

Traditional Marketing vs. Digital Marketing: Why Not Both?

Traditional marketing versus digital marketing has become a hot topic among marketing…

Lauren Dean Lauren Dean

The Ultimate Guide to B2B Marketing in 2025 [New Data + Expert Tips]

Effective B2B marketing is challenging to get right. Between creative demands, budget…

Rachael Nicholson Rachael Nicholson

What is Global Marketing? See 13 Businesses with Brilliant Strategies

Global marketing is no longer reserved for brands with deep pockets, nor…