Successful Marketing Focuses On Targeting, Not Segmentation
From all my years in research and consulting, I think I’ve learned…
The easy formula to calculate true CAC across all your marketing channels
Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on…
Tips from HubSpot’s global head of brand marketing
For anyone struggling with using AI in Instagram marketing, now is definitely…
Why Marketing Lacks Credibility And Influence
A recent study by McKinsey & Company documents the continuing decline in the…
How to scale your hypergrowth marketing team from 5 to 25 people using this template
In times of chaos, marketing team structure is often overlooked, but for…
16 best practices for email design, according to an email marketing consultant
Email design is a mix of art and science. You can have…
How to reduce marketing tool sprawl without losing the functionality you need
Marketing teams today are drowning in software. The 2024 Marketing Technology Landscape…
Condé Nast marketing leader shares her framework for destroying your imposter syndrome
When I spoke to this week’s master in marketing, I was surprised…
Where digital marketing meets neuroscience
In the crowded digital marketplace, a single click is everything. It’s not…
Marketing vs. Finance: United’s Plus Points Problem
In my Marketing Strategy class at Kellogg, I spend a significant amount…
