One Question That Will Reinvigorate Your Approach to Marketing
The 2023 We❤️NYC campaign was intended to encourage New Yorkers, still pessimistic…
What is Marketing, and What’s Its Purpose?
If you’d asked me early in my career to define what marketing…
Designing an Event Marketing Budget? Here’s What Experts Recommend
The year I turned 30, I started a new job. The role…
The Alternative Investment Gender Gap: Marketing to Female Clients
Why do men allocate twice as much of their assets to alternative…
Achieving Marketing Objectives Through Behavior Change
Your ultimate marketing goal is behavior change — for the simple reason…
Understanding B2B2C Marketing: A Comprehensive Overview
As a content writer in the digital marketing space, I spend a…
How to Create a Complete Marketing Strategy in 2025 [Data + Expert Tips]
We marketers know that creating a marketing strategy is essential to effectively…
X (formerly Twitter) Marketing in 2024: The Ultimate Guide
Twitter, now rebranded as X, stands out from all other social media…
Zapier’s Head of Paid Ads on Storytelling, AI-Targeted Ads, and Why He’s All-In on Influencer Marketing
Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan's…
16 B2B Social Media Marketing Strategies for Any and Every Industry [Social Media Trends Report Data]
B2B social media marketing often gets a bad rap.
