Dominant Brands Wield The Power Of Trust
I’ve been reading about soft power a lot lately. Soft power…. It’s…
3 Value-Delivery Mistakes That Are Costing Brands
A day does not go by without a brand reference to value.…
What Brands Can Learn from Liquid Death’s UK Exit
When Liquid Death, the edgy, death-metal-themed water brand that took American social…
How Brands Build Consumer Confidence In Uncertain Times
In uncertain times, a promise is not enough. Today, 73% of Americans…
How To Build Quality-Focused Businesses And Brands
The possibility exists that U.S. food manufacturers will need to eliminate food…
Brands And AI: How Tastemaking Gives Humans The Creative Edge
There’s a familiar kind of panic that happens when a new technology…
Brands Are Anchors In Times Of Uncertainty
In 2000, political scientist Robert Putnam lamented the growing social isolation and…
How Brands Gain True, Actionable Insights
Let’s consider the importance of insights for brands. In a world of…
How Leading Brands Create The Best Value For The Price
Creating, promising and delivering value is a marketing imperative. Every brand should…
7 Brands That Got Inclusive Marketing Right
“Everyone at some point in their lives, will be impacted by disability.”…
