Forming A Brand Council – Branding Strategy Insider
It is now commonly understood that brands represent significant corporate value and…
Embracing A New Brand Leadership Paradigm
Taken together, ongoing market uncertainty, shifting consumer sentiment, and digital transformation are…
New Conditions Shape The Future Of Brand Growth
Slowing population growth will upend both the macroeconomics of commercial potential in…
Macy’s Needs A Brand Promise
Macy’s last earnings call (August 2024) showed a second-quarter adjusted earnings of…
Brand Value Is Created In The Details
Last week, while I was traveling abroad with family, we took a…
Volkswagen California van life brand kicks off with new mini-camper
Over the past seven years, Volkswagen has been quickly turning its iconic…
Creating Your Brand Voice: A Complete Guide
Even if you’re brand new to brand voice, you already know exactly…
The Brand Complacency Threat – Branding Strategy Insider
Whatever your opinion of private equity companies, their potential for financial engineering…
4 Strategic Moves For Restoring Brand Trust
Two of America’s foremost brands have new CEOs. Both brands appear to…
21 Brand Style Guide Examples I Love (for Visual Inspiration)
Developing a consistent brand starts with creating a brand style guide. These…
