Kraft Heinz: A Case Of Brand Mismanagement And Value Destruction
Iconic American brands are under pressure. Some of our most beloved and…
Brand Architecture: A Strategic Tool
As a CMO or Marketing Director, you’ll know that companies tend to…
Brand Lessons From The Demise Of Del Monte
Years of reorganizations, restructuring, buying and selling assets, and accumulating enormous debt…
How to get AI to write copy in your brand voice — from picking the right platform to training your GPT
When generative AI first came out, I was skeptical. While it came…
7 Brand Moves For A Troubled Economy
In October of 1980, The Conference Board (the business and economics organization…
The James Brand Warrick Alpine F1 tiny multitool cache
One of our favorite little multitools of 2024, The James Brand Warrick…
Brand Moves Must Stay Central To The Value Proposition
From all my years in research and consulting, I think I’ve learned…
The Invisible Power Of Brand Consistency
A strategic take on consistency as a trust-building engine—beyond visuals, it’s about…
How Tesla’s Brand Image Shields Its Low Quality Issues
Let’s put the rhetoric and posturing aside for a moment. There is…
Zappi’s CMO shares her secrets for building AI agents that nail brand voice, manage compliance, and more
“I tried using AI for our marketing content, but it just doesn't…
