Zappi’s CMO shares her secrets for building AI agents that nail brand voice, manage compliance, and more
“I tried using AI for our marketing content, but it just doesn't…
Brand Management Lessons Emerge From FTC Meta Trial
The FTC-Meta trial is in the judge’s hands right now. The case…
How Brand Loyalty Creates Enduring Profitable Growth
The Wall Street Journal reports that streaming companies are finally becoming profitable.…
The best video marketing channels to grow your brand this year
Video is no longer a nice-to-have. It’s now an absolute must and…
Your Brand Is What Is Received, Not What Is Sent
I’ve been spending many, many years working with various sized brands –…
Is 3G Capital A Threat To The Skechers Brand?
The latest acquisition news is that 3G Capital is buying Skechers, the…
China-linked consumer brand DayDayCook plans to acquire 5,000 Bitcoin
Mainland China, one of the world’s most restrictive countries to cryptocurrency, may…
Brand Management Considerations For Anti-American Sentiment
There has been considerable hand-wringing recently about the decline in global stature,…
Why I love them (+ brand examples)
Personalized experiences are becoming increasingly important to customers — and marketers are…
Brand Management Mistakes Hold Back Peloton
For some time now, almost since its inception, Peloton has avoided communicating…
