The Link Between Brand Vision And Enduring Profitable Growth
A brand needs a vision. A brand vision is not just an…
The Most Underutilized Competitive Advantage: Brand Culture
The Seattle Seahawks won the Super Bowl, as we all know. Numerous…
The Hidden Risk Of A Strong Brand Halo
For years of working with organizations to refine and implement vision and…
Heritage Brand Strategy: Four Types, Four Distinct Strategies
Today, heritage brands occupy a difficult position. Squeezed between private label that…
The Future Of Brand Creativity Belongs To The Small And Reckless
Let’s stop pretending this AI rush is brave. It isn’t. It’s terrified.…
Brand Positioning Is A Leadership Decision, Not A Marketing Exercise
Brands that lead today do three things exceptionally well. They create an…
Managing Brand Voice In A Politicized Public Square
This past weekend, more than sixty Minnesota-based CEOs signed an open letter…
One more brand is set to launch a smartphone with a telephoto extender
When we talk about smartphones with telephoto extender lenses, the Oppo Find…
Why Experience Innovation Is The New Brand Moat
In December 2024, Omnicom merged with IPG, eliminating approximately 4,000 jobs. Among…
