How Conversion Funnels Create a Better Customer Journey [+ Tips to Optimize Yours]
Conversion funnels are a fundamental concept in sales and marketing. Personally, I…
LINE says it’s not in bed with Sony’s Soneium after all
LY Corporation denied that its Web3 venture, Line Next, had entered into…
What Brands Can Learn from Liquid Death’s UK Exit
When Liquid Death, the edgy, death-metal-themed water brand that took American social…
Skims: Nike’s Dangerous Liaison? – Branding Strategy Insider
Nike’s collaboration with Skims, Kim Kardashian’s billion-dollar shapewear empire, is one of…
Book Review: Themes in Alternative Investments
Themes in Alternative Investments. 2023. Shaen Corbet and Charles Larkin, eds. De…
How to Use Claude to Create a Virtual Assistant (in Under 10 Minutes)
Who wouldn’t want their own personal executive assistant? Sounds pretty awesome, right?
Hyperliquid whale still holds 10% of JELLY memecoin after $6.2M exploit
A crypto whale who allegedly manipulated the prize of the Jelly my…
How Brands Build Consumer Confidence In Uncertain Times
In uncertain times, a promise is not enough. Today, 73% of Americans…
Quality of Earnings: A Critical Lens for Financial Analysts
As corporate collapses continue to catch stakeholders off guard, analysts face growing…
Why Everyone Is a Social Media Entrepreneur Right Now — Trends You Need to Know
In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola…
