Latest Marketing News
What are brand identity elements? A marketing pro dives in
Picture the Starbucks siren logo. Now picture it in bright HubSpot orange.…
How to create a content style guide [+ free guide & examples]
Every content team has a different idea of what ‘on brand’ means…
I tested the top 14 AI chatbots for marketers [data, prompts, use cases]
I remember when ChatGPT first launched. The entire marketing community was split…
4 types of emails that get the most engagement [+ 4 emails that fail]
My inbox is like a box of chocolates: You never know what…
Why blog? The benefits of blogging for business and marketing
With 5.5 billion people online (and counting), the internet has never been…
Get started creating, managing, and optimizing your site
When you‘re just getting started with making a website, I know that…
Here’s why your next newsletter isn’t going to spam
At my last job I was tasked with launching a newsletter, and…
The easy formula to calculate true CAC across all your marketing channels
Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on…
