Latest Marketing News
What’s a Blog (& Why I’d Consider Starting One)
If you’re not sure what a blog is, you’ve definitely come across…
My Comprehensive Guide to Micro-Influencer Marketing
I recently purchased an adorable cable-knit sweater on TikTok Shop merely because…
Why You Need One and How to Build It
As a startup founder or marketing leader, you've likely heard the mantra…
21 Creative Lead Generation Ideas to Try (& Why Marketers Recommend Them)
Coming up with effective lead generation ideas is tough — and I’m…
Web Strategists Predict How AI Overviews & Other Search Changes Will Impact Traffic [New Data]
More than 300 marketing pros told us whether their worst fears or…
10 Best Event Registration Software Tools [+ What Makes Them Great]
I won’t pretend I’m an event marketer. But my mom has been…
15 Real Estate Social Media Marketing Strategies That’ll Bring in New Business
Buying or selling a home is an important financial (and emotional) decision,…
I’ve Discovered 160 of the Best Email Subject Lines I’ve Ever Seen
I'd venture to guess you get tons of emails in your inbox…
22 Email Best Practices That I Live By as an Email Marketer
Despite my tendency to let my email inbox bloat with unanswered emails…
40 Best Buyer Persona Questions I’d Ask During Customer Interviews
Good marketing is always about the customers, period. That’s the most important…
