Latest Marketing News
Why most go-to-market playbooks fail internationally — and what to do instead
I first worked across borders in the mid‑90s, interpreting Spanish calls for…
AI email subject lines that drive 3x more revenue and actually convert [+ exclusive insights]
Email subject lines determine whether your carefully crafted campaigns ever see the…
Enterprise generative AI tools that actually work
TL;DR: Enterprise generative AI tools are advanced software platforms designed to automate…
Can music influence what we buy? To find out, I dove into the psychology of music
In the first episode of my Nudge podcast, I interviewed the fantastic…
Best practices for answer engine optimization (AEO) marketing teams can’t ignore
A few months back, I was having a bit of a professional…
Married at 28, divorcing at 29 — how I learned to own the narrative
At 28, I thought I was building the life I’d always dreamed…
What drives revenue growth (and what doesn’t)
TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize…
A framework for stellar AI-era growth
Something’s been throwing marketers for a loop lately. (Eye-roll level pun very…
Why brands should stop overlooking their most powerful influencers: customers
Every January, I sit down to write my predictions for the year…
