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Tag: Marketers

AI search tools marketers should know in 2026

Something big just shifted in how people find answers online. More buyers…

How marketers can use social media to improve their AI visibility [experiment]

Over the past few months, I noticed a pattern while researching for…

Mandy Bray Mandy Bray

What B2B marketers are choosing now

Seventy percent of marketers believe the marketing industry has changed more in…

SEO tools marketers rely on (free & paid options)

SEO might feel like it’s under threat with the rise of AI.…

Zoe Ashbridge Zoe Ashbridge

What is AI search optimization? (& why marketers should care)

AI search optimization is the practice of improving brands’ odds of being…

HubSpot Staff HubSpot Staff

Which tool wins for marketers?

If a brand is not visible in answer engines, it’s missing critical…

Zoe Ashbridge Zoe Ashbridge

6 top answer engine optimization benefits for growth and enterprise marketers

The AEO benefits that matter most to marketing leaders have shifted from…

What AEO rank trackers measure and why marketers need them

If you’re asking yourself, “How can I measure AEO success?”, AEO rank…

Why AI engines cite certain brands (and how marketers can use it)

Most marketing teams I talk to are doing genuinely good SEO, and…

Cassie Wilson Clark Cassie Wilson Clark

A marketer’s guide to choosing AI

“What’s better: Claude or ChatGPT?” is the mind-boggling question every marketer is…