Latest Marketing News
Here’s why your next newsletter isn’t going to spam
At my last job I was tasked with launching a newsletter, and…
The easy formula to calculate true CAC across all your marketing channels
Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on…
Tips from HubSpot’s global head of brand marketing
For anyone struggling with using AI in Instagram marketing, now is definitely…
My top tips & examples to inspire yours
As I was scrolling on Facebook today, I noticed two ads. One…
Here’s how to prove marketing’s pipeline value & revenue impact to your CFO
Chief Financial Officers (CFOs) are wired to want proof, not promises. While…
The definition of a buyer persona [in under 100 words]
Marketing is a paradoxical undertaking: We create campaigns for the masses, but…
How to scale your hypergrowth marketing team from 5 to 25 people using this template
In times of chaos, marketing team structure is often overlooked, but for…
YouTube, newsletters, and X — the AI workflows that will help you dominate them all
Let‘s be honest: if you’re running a business focused on AI tools…
16 best practices for email design, according to an email marketing consultant
Email design is a mix of art and science. You can have…
