Latest Marketing News
The Rise of Free SaaS Tools as Lead Magnets (& How Marketers Can Take Advantage)
As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x…
What is Global Marketing? See 13 Businesses with Brilliant Strategies
Global marketing is no longer reserved for brands with deep pockets, nor…
How to Use the Weighted Average Formula in Excel
If someone asks me to find the average of five values —…
7 Soft Skills You Need to Achieve Career Growth (+ 3 Extra Skills)
I’m a former NBCUniversal Page, and I will always remember how thorough…
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Creating successful marketing campaigns and compelling content starts with understanding the numbers…
How to Run a Content Audit in 2025 (With Tips From Content & SEO Specialists)
It’s not enough to make content. You have to make sure what…
What is a Mind Map? Exploring a Powerful Tool for Creative Problem Solving
Do you ever struggle to visualize your ideas or consolidate your thoughts…
11 Important Elements to Include in Your Employee Handbook
In most roles I’ve begun, an employee handbook was the first internal…
The 12 Sharpest Lessons from Marketing Leaders at Fortune Media, Liquid Death, Oatly & More
Each week, Laura, Caroline, and I get to sit and chat with…
