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Business

The real test is not whether you avoid this failure, because you won’t. It’s whether you let it harden or shame you into inaction, or whether you learn from it; whether you choose to persevere.

A marketing pro explains the important elements of a company branding plan

Whenever I work on branding with companies, I see everyone light up about the tactics. It’s fun to play with…

Alex Sventeckis Alex Sventeckis

After a 16-year-old boy died cleaning a poultry plant, the company agreed to a safety overhaul

A Mississippi poultry processing plant has agreed to a settlement with the U.S. Department of Labor that requires it to…

Firms forced into ‘damage control’ mode after U.K. budget, CBI chief warns

Since the U.K.’s Labour government released its budget last month, the resounding tone within businesses has been of panic and…

Prarthana Prakash Prarthana Prakash
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