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esantiago@hubspot.com (Erica Santiago)

32 Articles

7 AI Automation Examples that Will Streamline Your Marketing Strategy

Just when it looks like I can‘t possibly write anything else about…

12 Benefits of Content Marketing [+ Examples]

As a seasoned content marketer, I can assure you that content marketing…

What I Learned [+ Tools to Try]

I‘ll be honest: I don’t know anything about an “AI target audience”…

22 Email Best Practices That I Live By as an Email Marketer

Despite my tendency to let my email inbox bloat with unanswered emails…

How to Start Using Video in Your Marketing

HubSpot recently conducted a video marketing survey and found that 73% of…

The Best Social Media Platforms for Video Content in 2024 [Consumer Data]

Whenever I think about social video platforms, the first ones that come…

8 Best AI Video Editing Tools to Use in 2024

I've been editing videos for almost a decade, both professionally and for…

23 ChatGPT Prompts Marketers Should Use

ChatGPT is generating a lot of buzz in the marketing industry, and…

17 Best AI SEO Tools & How to Use AI in 2024 [New Data]

When I first considered different AI SEO tools to try, I was…