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esantiago@hubspot.com (Erica Santiago)

28 Articles

Loop Marketing software that grows with your business strategy

AI has drastically changed the marketing industry. From remapping the buyer's journey…

Tips + data from an email marketer

At the start of my marketing career, I managed two small email…

How to target ready buyers

In business, to waste time is to waste money so you need…

The HubSpot Blog’s AI Trends for Marketers Report [key findings from 1,000+ marketing pros]

With 66% of marketers globally using artificial intelligence in their roles, it's…

These AI workflows can 10X your marketing productivity [+ video]

Time is money in marketing, so why not use AI workflows to…

How to create an infographic in PowerPoint [free templates]

As a former digital journalist and now a content creator at HubSpot,…

16 Social Media Video Examples to Inspire Your Next Video Marketing Campaign

These days, video is absolutely essential to get people to discover your…

The 7 Types of Social Media and Pros & Cons of Each (Research)

As a former journalist, I spent years digging through social media feeds…

29 of My Favorite Visual Content Creation Tools

Visual content, be it video, infographics, photos, or some secret fourth thing,…