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esantiago@hubspot.com (Erica Santiago)

15 Articles

My Tips for Designing Great Website Imagery [With Canva, HubSpot, + 3 More Tools]

I‘ve been designing images for websites for about seven years now, so…

How to Make a Promotional Video (Budget-Friendly Tips)

As a marketer and video enthusiast, I can confidently say a promotional…

How 720+ Brand Leaders Will Get Ahead in 2025 [+ How to Join Them]

2025 is likely going to be the most interesting year thus far…

7 AI Automation Examples that Will Streamline Your Marketing Strategy

Just when it looks like I can‘t possibly write anything else about…

12 Benefits of Content Marketing [+ Examples]

As a seasoned content marketer, I can assure you that content marketing…

What I Learned [+ Tools to Try]

I‘ll be honest: I don’t know anything about an “AI target audience”…

22 Email Best Practices That I Live By as an Email Marketer

Despite my tendency to let my email inbox bloat with unanswered emails…

How to Start Using Video in Your Marketing

HubSpot recently conducted a video marketing survey and found that 73% of…

The Best Social Media Platforms for Video Content in 2024 [Consumer Data]

Whenever I think about social video platforms, the first ones that come…