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esantiago@hubspot.com (Erica Santiago)

32 Articles

24 generative engine optimization statistics marketing leaders should know

I never thought I‘d see the day when "Googling" something and sifting…

How to structure pages for AEO and answer engines: A quick-start guide

The way consumers search for answers online has changed over the years.…

How to use email to drive B2B pipeline growth

If you‘ve ever wondered why B2B email marketing still dominates as a…

Best loop marketing tactics for the era of AI-powered marketing

Marketing funnels aren‘t cutting it anymore, and you’ve probably felt it in…

Loop Marketing software that grows with your business strategy

AI has drastically changed the marketing industry. From remapping the buyer's journey…

Tips + data from an email marketer

At the start of my marketing career, I managed two small email…

How to target ready buyers

In business, to waste time is to waste money so you need…

The HubSpot Blog’s AI Trends for Marketers Report [key findings from 1,000+ marketing pros]

With 66% of marketers globally using artificial intelligence in their roles, it's…

These AI workflows can 10X your marketing productivity [+ video]

Time is money in marketing, so why not use AI workflows to…

How to create an infographic in PowerPoint [free templates]

As a former digital journalist and now a content creator at HubSpot,…