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Tag: Science

Brandon Sanderson and a Stranger Things novel feature in the best new science fiction books of December 2025

Netflix’s adaptation of The Electric State. Author Simon Stålenhag has a new…

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The best new science fiction books of October 2025, featuring Chris Hadfield and a tribute to Ursula K. Le Guin

Sci-fi writer Ursula K. Le Guin in 2001Benjamin Brink/The Oregonian/AP/Alamy Like many…

Alison Flood Alison Flood

The best new science fiction books of September 2025 by authors including Cixin Liu and John Scalzi

In Mason Coile’s Exiles, a human crew arrive on MarsShutterstock/Gorodenkoff​ There are…

Alison Flood Alison Flood

This behavioral science principle can make your billboard go viral, here’s how

Is billboard advertising still relevant today? Yes, all because of costly signaling.…

Phill Agnew Phill Agnew

The most – and least – satisfying jobs out there, according to science

Your job can have a big impact on your overall life satisfactionJacky…

Chris Simms Chris Simms

Steve Blank How the United States Gave Up Being a Science Superpower

This article previously appeared in Nature. US global dominance in science was…

Steve Blank How the U.S. Became A Science Superpower

Prior to WWII the U.S was a distant second in science and…

Why Marketing Is Not An Exact Science

From all my years in research and consulting, I think I’ve learned…

Walker Smith Walker Smith

Are Trump’s cuts to science the end of the endless frontier?

US President Donald Trump’s executive orders have led to drastic cuts across…

Jeremy Hsu Jeremy Hsu