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Tag: Promise

How Brands Can Compete On Provenance, Purpose And Promise

Recently, Bloomberg ran an article about Dr. Bronner’s. If you are unfamiliar,…

Joan Kiddon Joan Kiddon

Here’s what Bambu will — and won’t — promise after its controversial 3D printer update

Bambu Lab, the company behind my favorite 3D printers, has given itself…

Sean Hollister Sean Hollister

Don’t Abandon A Winning Brand Promise

Why would a brand give up on a winning brand promise? Why…

Joan Kiddon Joan Kiddon

Gene-edited cells that evade rejection show promise in type 1 diabetes

A transmission electron micrograph of a section through pancreas tissue, showing cells…

Michael Le Page Michael Le Page

The Powerful Promise Of Civic Brands

As we enter the New Year, let’s think about the significance of…

Joan Kiddon Joan Kiddon

CBD shows promise as pesticide for mosquitoes

Mosquito larvae die after consuming hemp leaves because they react strongly to…

Rohini Subrahmanyam Rohini Subrahmanyam

Macy’s Needs A Brand Promise

Macy’s last earnings call (August 2024) showed a second-quarter adjusted earnings of…

Joan Kiddon Joan Kiddon