How Brands Can Compete On Provenance, Purpose And Promise
Recently, Bloomberg ran an article about Dr. Bronner’s. If you are unfamiliar,…
Here’s what Bambu will — and won’t — promise after its controversial 3D printer update
Bambu Lab, the company behind my favorite 3D printers, has given itself…
Don’t Abandon A Winning Brand Promise
Why would a brand give up on a winning brand promise? Why…
Gene-edited cells that evade rejection show promise in type 1 diabetes
A transmission electron micrograph of a section through pancreas tissue, showing cells…
The Powerful Promise Of Civic Brands
As we enter the New Year, let’s think about the significance of…
Trump And House GOP’s Promise To Not Cut Social Security Is Total Nonsense
Trump got House Republicans to not…
CBD shows promise as pesticide for mosquitoes
Mosquito larvae die after consuming hemp leaves because they react strongly to…
Macy’s Needs A Brand Promise
Macy’s last earnings call (August 2024) showed a second-quarter adjusted earnings of…