B2B marketing team structures every company should consider
Choosing your B2B marketing team structure hinges on two essential criteria: something…
The top inclusive marketing trends of 2025, according to Sonia Thompson
Okay. So if you've been around here for more than a little…
How to learn social media marketing: 33 resources for beginners
Social media marketing is a lot of work. It’s a fast-paced industry…
16 Social Media Video Examples to Inspire Your Next Video Marketing Campaign
These days, video is absolutely essential to get people to discover your…
What Black Panther Can Teach You About Inclusive Marketing
“Inclusive marketing is all about brands acknowledging the many ways that people…
How Heike Young Uses Humor to Transform B2B Marketing
It's rare that a B2B marketer is funny on LinkedIn.
Why CX Matters More Than Any Other Marketing KPI Right Now
I’m fortunate to work on exciting marketing campaigns for fantastic Nickelodeon and…
25 Facebook Marketing Tips & Tricks
Facebook was born in 2004, and since then, countless other platforms have…
Stop Measuring These Vanity Metrics in Your Marketing Campaign
In 2021, I was put in charge of a literary blog’s marketing…
Why Marketing Is Not An Exact Science
From all my years in research and consulting, I think I’ve learned…
