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Tag: Marketing

17 marketing job descriptions for hiring managers to attract ideal candidates

Looking to grow your marketing team? It all starts with marketing job…

How Privy’s former CMO learned to love low-budget, scrappy marketing

If you’re a startup founder or marketer trying to build momentum with…

8 steps to build your account-based marketing strategy [+ recommended tools]

In the world of account-based marketing, you start the sales process by…

Cassie Wilson Clark Cassie Wilson Clark

AI marketing campaigns only a bot could launch & which tools pitch the best ones [product test]

At first, AI marketing campaigns were pretty obvious — robotic and stiff.…

Mandy Bray Mandy Bray

What B2B marketing teams get wrong and how to course-correct

I see a lot of marketing teams stuck in the same cycle:…

Devin Reed Devin Reed

What will influencer marketing look like in 2025? Expert predictions + new data

A couple of years ago, I deleted my Instagram account (after realizing…

Caroline Forsey Caroline Forsey

The actual recession marketing tactics that helped brands survive + how your team can implement them

In 2020, I interviewed Andrea Lisbona for Forbes about her less than…

Brianne Garrett Brianne Garrett

The HubSpot Blog’s AI Trends for Marketers Report [key findings from 1,000+ marketing pros]

With 66% of marketers globally using artificial intelligence in their roles, it's…