What is Marketing, and What’s Its Purpose?
If you’d asked me early in my career to define what marketing…
Designing an Event Marketing Budget? Here’s What Experts Recommend
The year I turned 30, I started a new job. The role…
The Alternative Investment Gender Gap: Marketing to Female Clients
Why do men allocate twice as much of their assets to alternative…
Achieving Marketing Objectives Through Behavior Change
Your ultimate marketing goal is behavior change — for the simple reason…
Understanding B2B2C Marketing: A Comprehensive Overview
As a content writer in the digital marketing space, I spend a…
How to Create a Complete Marketing Strategy in 2025 [Data + Expert Tips]
We marketers know that creating a marketing strategy is essential to effectively…
X (formerly Twitter) Marketing in 2024: The Ultimate Guide
Twitter, now rebranded as X, stands out from all other social media…
Zapier’s Head of Paid Ads on Storytelling, AI-Targeted Ads, and Why He’s All-In on Influencer Marketing
Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan's…
16 B2B Social Media Marketing Strategies for Any and Every Industry [Social Media Trends Report Data]
B2B social media marketing often gets a bad rap.
22 Best Free Marketing & Sales Templates for Microsoft Excel
In my experience, sales and marketing Excel templates can help you expedite…
