Marketing’s Financial Value Drivers – Branding Strategy Insider
There may be no more important function within a brand-centric company than marketing…
DATs Bring Crypto’s Insider Trading Problem to TradFi: Shane Molidor
Crypto’s chronic insider trading problem is expanding from token launches to digital…
Consumer Opinions Are Mushy – Branding Strategy Insider
From all my years in research and consulting, I think I’ve learned…
First Xiaomi Redmi Turbo 5 insider rumors start coming in
Xiaomi’s Redmi Turbo series has a reputation for delivering great performance on…
Rare Beauty’s “anonymous insider” spills the tea on their new Substack
I’ve recently been using Substack to find new music to listen to.…
Aim For Market Dominance – Branding Strategy Insider
Whatever the FTC and other governing bodies think, there is—and will always…
Skims: Nike’s Dangerous Liaison? – Branding Strategy Insider
Nike’s collaboration with Skims, Kim Kardashian’s billion-dollar shapewear empire, is one of…
Why Consumers Resist Marketing – Branding Strategy Insider
From all my years in research and consulting, I think I’ve learned…
How Inclusivity Powers Brands – Branding Strategy Insider
From all my years in research and consulting, I think I’ve learned…
Product Launch Strategy Guide – Branding Strategy Insider
You may agree new product introductions are the lifeblood and engine powering…
