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Tag: Insider

How Inclusivity Powers Brands – Branding Strategy Insider

From all my years in research and consulting, I think I’ve learned…

Walker Smith Walker Smith

Product Launch Strategy Guide – Branding Strategy Insider

You may agree new product introductions are the lifeblood and engine powering…

Robert Wheatley Robert Wheatley

Forming A Brand Council – Branding Strategy Insider

It is now commonly understood that brands represent significant corporate value and…

Benjamin Bidlack Benjamin Bidlack

The Brand Complacency Threat – Branding Strategy Insider

Whatever your opinion of private equity companies, their potential for financial engineering…

Joan Kiddon Joan Kiddon