The buyer persona gap that’s costing you customers and making your marketing less authentic [+ the fix]
Buyer personas are a foundational component of many brands’ marketing strategy. Personas…
Ethereum, Altcoin Interest Boom may Signal Bitcoin Buyer Exhaustion
Investor sentiment toward cryptocurrencies surged this week, with growing retail interest in…
The definition of a buyer persona [in under 100 words]
Marketing is a paradoxical undertaking: We create campaigns for the masses, but…
Creating a B2B buyer journey map in 8 steps
When I started working with B2B companies, I quickly realized that understanding…
40 Best Buyer Persona Questions I’d Ask During Customer Interviews
Good marketing is always about the customers, period. That’s the most important…
Buyer Beware — Soaps and Sanitizers May Increase Absorption of Dangerous BPA
Editor's Note: This article is a reprint. It was originally published May…
