Marketing’s Financial Value Drivers – Branding Strategy Insider
There may be no more important function within a brand-centric company than marketing…
Branding And Strategic Investment: Why Firms Don’t Invest
Branding is a business strategy. It can justify higher margin because customers…
A marketing pro explains the important elements of a company branding plan
Whenever I work on branding with companies, I see everyone light up…
Consumer Opinions Are Mushy – Branding Strategy Insider
From all my years in research and consulting, I think I’ve learned…
Aim For Market Dominance – Branding Strategy Insider
Whatever the FTC and other governing bodies think, there is—and will always…
Branding Is More Than Communication
The 2025 CMO Survey, conducted annually by Deloitte, The Fuqua School at…
Skims: Nike’s Dangerous Liaison? – Branding Strategy Insider
Nike’s collaboration with Skims, Kim Kardashian’s billion-dollar shapewear empire, is one of…
Why Consumers Resist Marketing – Branding Strategy Insider
From all my years in research and consulting, I think I’ve learned…
How Inclusivity Powers Brands – Branding Strategy Insider
From all my years in research and consulting, I think I’ve learned…
Product Launch Strategy Guide – Branding Strategy Insider
You may agree new product introductions are the lifeblood and engine powering…
