Branding Is More Than Communication
The 2025 CMO Survey, conducted annually by Deloitte, The Fuqua School at…
Skims: Nike’s Dangerous Liaison? – Branding Strategy Insider
Nike’s collaboration with Skims, Kim Kardashian’s billion-dollar shapewear empire, is one of…
Why Consumers Resist Marketing – Branding Strategy Insider
From all my years in research and consulting, I think I’ve learned…
How Inclusivity Powers Brands – Branding Strategy Insider
From all my years in research and consulting, I think I’ve learned…
Product Launch Strategy Guide – Branding Strategy Insider
You may agree new product introductions are the lifeblood and engine powering…
Forming A Brand Council – Branding Strategy Insider
It is now commonly understood that brands represent significant corporate value and…
The Brand Complacency Threat – Branding Strategy Insider
Whatever your opinion of private equity companies, their potential for financial engineering…
