Brand Strategy For Creating Enduring Profitable Growth
The goal of any business is enduring, profitable growth. All three are…
Investment Philosophy Statement: A Way out of the Underperformance Cycle?
Institutional investing often elicits images of ivy-clad walls, multi-billion-dollar endowments, and investment…
How Plushies Saved Pudgy Penguins NFTs From Bankruptcy
Just about three years ago, non-fungible token (NFT) brand Pudgy Penguins was…
Here’s how to prove marketing’s pipeline value & revenue impact to your CFO
Chief Financial Officers (CFOs) are wired to want proof, not promises. While…
My top tips & examples to inspire yours
As I was scrolling on Facebook today, I noticed two ads. One…
Bitcoin Targets $120,000 With a New Short Squeeze in Sight
Key points:Bitcoin tags new August highs as traders see BTC shorts getting…
Arthur Hayes Buys Back ETH Higher, ‘Pinky Swears’ to Never Take Profit Again
BitMEX co-founder and Bitcoin billionaire Arthur Hayes has bought back into Ethereum…
The definition of a buyer persona [in under 100 words]
Marketing is a paradoxical undertaking: We create campaigns for the masses, but…
China Curbs Stablecoins, Halts Research and Seminars
Chinese authorities have instructed local firms to stop publishing research or holding…
Ethereum Can’t Break $4K? ETH Price Discovery is Close, Says Analyst
Key takeaways:Capital rotation favors Ether as “Hot Capital Ratio” hits a yearly…
