Creating a B2B buyer journey map in 8 steps
When I started working with B2B companies, I quickly realized that understanding…
Why writing with clarity matters in marketing (+ 9 ways to simplify your message)
Writing with clarity means making your content easy to read and understand.…
How marketers are navigating a possible recession (and advice about what you should do during it) [new data]
Right now, some people will absolutely, 100% say that we’re in, without…
What makes a good website? Here are 16 things I look at [new data]
Your website strategy should help drive business and marketing objectives. For your…
The best video marketing channels to grow your brand this year
Video is no longer a nice-to-have. It’s now an absolute must and…
The most effective types of content on social media in 2025 [new data]
It’s 2025, and the highest-ROI marketing channel is still good ol’ social…
We asked customers how they like to communicate with brands [HubSpot blog survey]
Customer communication preferences vary widely in today‘s digital landscape. Some may want…
Is Threads losing steam? Here’s what we know [new research]
When Threads launched in July 2023, it made headlines for breaking records…
41 Instagram features, hacks, & tips everyone should know about
I’ve been in content marketing for about eight years, and I’ll tell…
The future of misinformation on social
Ethan Mollick, professor of management at Wharton Business School, has a simple…
