Latest Marketing News
8 steps to build your account-based marketing strategy [+ recommended tools]
In the world of account-based marketing, you start the sales process by…
Six simple behavioral science tips to improve any marketing message (and the brands that get it right)
Do you ever look at an ad and wonder, “What on earth…
How to get AI to write copy in your brand voice — from picking the right platform to training your GPT
When generative AI first came out, I was skeptical. While it came…
How to create content buyers come back for
Like, comment, share. This used to be the holy trinity of social…
Keeping up is exhausting, here’s how one social media creator helps brands beat trend fatigue
How’s your cottagecore vibe? Are you ready for light academia aesthetic to…
AI marketing campaigns only a bot could launch & which tools pitch the best ones [product test]
At first, AI marketing campaigns were pretty obvious — robotic and stiff.…
I tried writing a blog post with ChatGPT, Claude, and Gemini — here’s how they stacked up
A writer who (gasp) used AI to help write? Before you clutch…
How to create a landing page: My simple step-by-step approach
The other day, I was reading a blog post when something caught…
What B2B marketing teams get wrong and how to course-correct
I see a lot of marketing teams stuck in the same cycle:…
