Latest Marketing News
4 types of emails that get the most engagement [+ 4 emails that fail]
My inbox is like a box of chocolates: You never know what…
Why blog? The benefits of blogging for business and marketing
With 5.5 billion people online (and counting), the internet has never been…
Get started creating, managing, and optimizing your site
When you‘re just getting started with making a website, I know that…
Here’s why your next newsletter isn’t going to spam
At my last job I was tasked with launching a newsletter, and…
The easy formula to calculate true CAC across all your marketing channels
Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on…
Tips from HubSpot’s global head of brand marketing
For anyone struggling with using AI in Instagram marketing, now is definitely…
AI avatars are already here, and these are the trends I’m most bullish on
As the founder of AI newsletter Mindstream, I'm constantly thinking about scale,…
My top tips & examples to inspire yours
As I was scrolling on Facebook today, I noticed two ads. One…
Here’s how to prove marketing’s pipeline value & revenue impact to your CFO
Chief Financial Officers (CFOs) are wired to want proof, not promises. While…
