8 best answer engine optimization (AEO) tools for growing businesses that every marketer should know
Here’s a tough pill to swallow: The way buyers discover brands has…
Answer engine optimization trends in 2026: How AEO is transforming the landscape
Emerging trends in answer engine optimization are reshaping how brands earn visibility,…
What Actually Drives Sales, According to a TikTok Marketing Expert
If you're starting off the year with a bunch of execs demanding…
How to calculate and improve yours
The marketing efficiency ratio (MER) measures how much revenue marketing generates for…
A guide for modern marketing teams
Search no longer rewards keywords alone — it rewards clarity. Large language…
An explainer for SEOs and content marketers
Entity-based SEO is a content optimization strategy built around concepts, relationships, and…
What we learned building SalesBot — HubSpot’s AI-powered chatbot selling assistant
When I first joined HubSpot’s Conversational Marketing team, most of our website…
Setting up for better targeting
Automated email segmentation uses dynamic rules and real-time data to group contacts…
Top 7 use cases for AI personalization in marketing
As a marketer and consumer, few can explain the impact of AI…
What marketers need to know now
Marketers use AEO and GEO interchangeably, but there is a difference, and…
