Latest Marketing News
24 generative engine optimization statistics marketing leaders should know
I never thought I‘d see the day when "Googling" something and sifting…
What is an attribution window in marketing? What marketers need to know
An attribution window is the defined time period when a marketing touchpoint…
A proven checklist for operations teams
Marketing tech stacks often expand fast, leading to sprawl. The result is…
How to audit your content for AI search engines
An AI engine optimization audit evaluates brand visibility, accuracy, and citations in…
What marketers need to know
Understanding answer engine optimization (AEO) vs. traditional SEO has become mission-critical for…
Proven strategies for growing companies
The best marketing isn't chiseled in stone. Apative marketing is alive, responding…
Our top best practices and tool recommendations for 2026
Here’s a (maybe) mildly spicy hot take: Email marketing reporting is the…
Introducing the Agentic Customer Platform
The Gap Between Output and Outcomes Over the past two years, I've…
How to structure pages for AEO and answer engines: A quick-start guide
The way consumers search for answers online has changed over the years.…
