Latest Marketing News
What drives revenue growth (and what doesn’t)
TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize…
A framework for stellar AI-era growth
Something’s been throwing marketers for a loop lately. (Eye-roll level pun very…
Why brands should stop overlooking their most powerful influencers: customers
Every January, I sit down to write my predictions for the year…
How to create AI prompts that eliminate bias and increase conversions
AI usage is on the rise, especially in marketing. Data from HubSpot’s…
5 performance metrics every marketer should track for revenue growth
Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s…
A guide for B2B SaaS companies
When B2B SaaS companies decide to migrate from legacy CRM systems, one…
Content marketing vs inbound marketing (& why they both still matter)
If there’s one thing I’ve learned in years as a marketer, it’s…
Why you should build relationships backward (and how)
Today’s master has things kinda backward. But she shared with me one…
How marketers can boost their executives’ presence on LinkedIn, from a LinkedIn Top Voice
Of all the consulting requests I receive, helping executives (or their teams)…
