Brands Take Note: Demographics Matter Most
From all my years in research and consulting, I think I’ve learned…
Advertising Works By Changing Reference Points
From all my years in research and consulting, I think I’ve learned…
Brand Management Considerations For Anti-American Sentiment
There has been considerable hand-wringing recently about the decline in global stature,…
Brands And The Rising Value Of Trust
From all my years in research and consulting, I think I’ve learned…
How Brands Can De-Risk The Moment
With President Trump’s ‘Liberation Day’ tariffs, uncertainty has roared into view. Since…
Why Marketing Is Not An Exact Science
From all my years in research and consulting, I think I’ve learned…
Why Marketing Is About Wants, Not Needs
From all my years in research and consulting, I think I’ve learned…
Why Consumers Resist Marketing – Branding Strategy Insider
From all my years in research and consulting, I think I’ve learned…
How Inclusivity Powers Brands – Branding Strategy Insider
From all my years in research and consulting, I think I’ve learned…
How Brands Help Business Solve Problems
Harvard marketing guru Ted Levitt made his mark with a number of…
