Marketing Works By Following Trends, Not Setting Them
From all my years in research and consulting, I think I’ve learned…
Brand Moves Must Stay Central To The Value Proposition
From all my years in research and consulting, I think I’ve learned…
How Marketers Can Counter The Decline In Time Spent Shopping
1. Paralleled by a growth in online shopping. Perhaps the most widely…
Brands Take Note: Demographics Matter Most
From all my years in research and consulting, I think I’ve learned…
Advertising Works By Changing Reference Points
From all my years in research and consulting, I think I’ve learned…
Brand Management Considerations For Anti-American Sentiment
There has been considerable hand-wringing recently about the decline in global stature,…
Brands And The Rising Value Of Trust
From all my years in research and consulting, I think I’ve learned…
How Brands Can De-Risk The Moment
With President Trump’s ‘Liberation Day’ tariffs, uncertainty has roared into view. Since…
Why Marketing Is Not An Exact Science
From all my years in research and consulting, I think I’ve learned…
Why Marketing Is About Wants, Not Needs
From all my years in research and consulting, I think I’ve learned…
