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Joan Kiddon

83 Articles

5 Strategies For Enticing Frugal Shoppers

Consumers are trading down to lower-priced items and those cans and boxes…

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The Brand Strategy Of Easy

Ease is a multi-dimensional concept. Innovators, brands, entrepreneurs, organizations, and others must…

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Building An Age-Defying Brand – Branding Strategy Insider

Age is important for marketers. There are many social, cultural and personal…

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