Business Cannot Grow Without The CMO
Recently, Harvard Business Review featured an article underlining the disconnect between the…
The Role Of Corporate Brands In Competitive Advantage
Recently, we learned that the CEO of Campbell Soup Company wants to…
The Luxury Strategy Burberry Needs Right Now
It is difficult to turn an iconic, affordable, available, statement brand into…
How Brands Create One-Think Shopping
Brands are essential to decision-making. For those who believe that brands are…
5 Keys To Building Customer Value Perceptions
McDonald’s recently announced that the $5 Meal Deal will be extended past…
Macy’s Needs A Brand Promise
Macy’s last earnings call (August 2024) showed a second-quarter adjusted earnings of…
The Brand Complacency Threat – Branding Strategy Insider
Whatever your opinion of private equity companies, their potential for financial engineering…
4 Strategic Moves For Restoring Brand Trust
Two of America’s foremost brands have new CEOs. Both brands appear to…
12 Principles For Brand Personalization
In the 1970s, the advertising agency BBDO had a set of principles…
