12 Principles For Brand Personalization
In the 1970s, the advertising agency BBDO had a set of principles…
5 Strategies For Enticing Frugal Shoppers
Consumers are trading down to lower-priced items and those cans and boxes…
The Brand Strategy Of Easy
Ease is a multi-dimensional concept. Innovators, brands, entrepreneurs, organizations, and others must…
Building An Age-Defying Brand – Branding Strategy Insider
Age is important for marketers. There are many social, cultural and personal…
