Snickers Brand Strategy: Then And Now
Brand management is not a theoretical, academic or ad agency construct. Brand…
How The Cruise Industry Found A New Market
The cruise industry, hit hard by COVID-19 and post-pandemic restrictions is now…
Lessons From Tupperware’s Self-Inflicted Demise
After two years of agonizing death throes, Tupperware, the plastic, resealable, food…
Business Cannot Grow Without The CMO
Recently, Harvard Business Review featured an article underlining the disconnect between the…
The Role Of Corporate Brands In Competitive Advantage
Recently, we learned that the CEO of Campbell Soup Company wants to…
The Luxury Strategy Burberry Needs Right Now
It is difficult to turn an iconic, affordable, available, statement brand into…
How Brands Create One-Think Shopping
Brands are essential to decision-making. For those who believe that brands are…
5 Keys To Building Customer Value Perceptions
McDonald’s recently announced that the $5 Meal Deal will be extended past…
Macy’s Needs A Brand Promise
Macy’s last earnings call (August 2024) showed a second-quarter adjusted earnings of…
