How Brands Create One-Think Shopping
Brands are essential to decision-making. For those who believe that brands are…
5 Keys To Building Customer Value Perceptions
McDonald’s recently announced that the $5 Meal Deal will be extended past…
Macy’s Needs A Brand Promise
Macy’s last earnings call (August 2024) showed a second-quarter adjusted earnings of…
The Brand Complacency Threat – Branding Strategy Insider
Whatever your opinion of private equity companies, their potential for financial engineering…
4 Strategic Moves For Restoring Brand Trust
Two of America’s foremost brands have new CEOs. Both brands appear to…
12 Principles For Brand Personalization
In the 1970s, the advertising agency BBDO had a set of principles…
5 Strategies For Enticing Frugal Shoppers
Consumers are trading down to lower-priced items and those cans and boxes…
The Brand Strategy Of Easy
Ease is a multi-dimensional concept. Innovators, brands, entrepreneurs, organizations, and others must…
Building An Age-Defying Brand – Branding Strategy Insider
Age is important for marketers. There are many social, cultural and personal…
