Brand Management Lessons Emerge From FTC Meta Trial
The FTC-Meta trial is in the judge’s hands right now. The case…
How Brand Loyalty Creates Enduring Profitable Growth
The Wall Street Journal reports that streaming companies are finally becoming profitable.…
Is 3G Capital A Threat To The Skechers Brand?
The latest acquisition news is that 3G Capital is buying Skechers, the…
The CMO Role Needs A Rebrand
This is yet another milestone moment for marketing and brand management. Why?…
Brand Management Mistakes Hold Back Peloton
For some time now, almost since its inception, Peloton has avoided communicating…
Harley-Davidson Needs More Than An Age-Defying Strategy
Harley-Davidson is in trouble again. The iconic American brand faces another C-suite…
How To Build Brand Value In A Tariff-Impacted Economy
With tariffs on imported goods and services, brands must realize their inherent…
How Applebee’s Lost Its Competitive Advantage
We could all use a dose of neighborhood about now. The New…
Weight Watchers Needs A Turnaround Strategy
A brand is a promise of a relevant, differentiated trustworthy experience. Defining…
