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Joan Kiddon

39 Articles

3 Value-Delivery Mistakes That Are Costing Brands

A day does not go by without a brand reference to value.…

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How To Build Quality-Focused Businesses And Brands

The possibility exists that U.S. food manufacturers will need to eliminate food…

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How Brands Gain True, Actionable Insights

Let’s consider the importance of insights for brands. In a world of…

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How Leading Brands Create The Best Value For The Price

Creating, promising and delivering value is a marketing imperative. Every brand should…

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Southwest Airlines Makes Marketing’s Biggest Mistake

Once there was a really fun, spirited airline that flew out of…

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How Brands Can Compete On Provenance, Purpose And Promise

Recently, Bloomberg ran an article about Dr. Bronner’s. If you are unfamiliar,…

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10 Ways To Profitably Satisfy Customer Needs

A couple of years ago, it was really clear that drivers who…

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Lessons From Beyond Meat And Impossible Foods’ Marketing Mistakes

Prior to COVID-19 and the price hikes of manufacturers, Beyond Meat and…

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How Social Media Brands Can Achieve Relevant Differentiation

As we have learned over the past month, Meta lifted its free…

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A Strategic Action Plan For Revitalizing Boeing

In its most recent January 2025 earnings report, Boeing indicated it suffered…

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