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Joan Kiddon

42 Articles

How To Build Brand Value In A Tariff-Impacted Economy

With tariffs on imported goods and services, brands must realize their inherent…

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How Applebee’s Lost Its Competitive Advantage

We could all use a dose of neighborhood about now. The New…

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Weight Watchers Needs A Turnaround Strategy

A brand is a promise of a relevant, differentiated trustworthy experience. Defining…

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3 Value-Delivery Mistakes That Are Costing Brands

A day does not go by without a brand reference to value.…

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How To Build Quality-Focused Businesses And Brands

The possibility exists that U.S. food manufacturers will need to eliminate food…

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How Brands Gain True, Actionable Insights

Let’s consider the importance of insights for brands. In a world of…

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How Leading Brands Create The Best Value For The Price

Creating, promising and delivering value is a marketing imperative. Every brand should…

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Southwest Airlines Makes Marketing’s Biggest Mistake

Once there was a really fun, spirited airline that flew out of…

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How Brands Can Compete On Provenance, Purpose And Promise

Recently, Bloomberg ran an article about Dr. Bronner’s. If you are unfamiliar,…

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10 Ways To Profitably Satisfy Customer Needs

A couple of years ago, it was really clear that drivers who…

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