What is AI search optimization? (& why marketers should care)
AI search optimization is the practice of improving brands’ odds of being…
Roles and best practices guide
After years of working alongside CRM administrators, I’ve learned the single biggest…
On-page content formats answer engines actually favor [new research]
It seems like every brand is scrambling to get a piece of…
What it means for your marketing strategy in 2026
AI search behavior may be causing a dip in your traffic, but…
8 Strategies That Drive Demand for B2B & SaaS
Product SEO is one of the highest-leveraged — and most overlooked —…
Track AI Answer Engine Rivals
Every company’s competitors are showing up in AI-generated answers, but do marketers…
Share of Voice Tools for Growing Companies
When tracking share of voice for marketing teams, it’s often assumed to…
What We’re Building with Starter Story
We have some big news: HubSpot Media is acquiring Starter Story,…
