What is a CRM data model? Objects and relationships
At some point after a CRM goes live, someone pulls a pipeline…
Scrunch vs Ahrefs: AI visibility tracking comparison
Scrunch and Ahrefs Brand Radar both track brand visibility in AI answers,…
CRM data migration: A practical process overview
CRM data migration is the process of moving data, workflows, and assets from…
How to track your brand’s presence in AI search
As any marketer or SEO knows, there’s a special satisfaction in seeing…
What is AI search optimization? (& why marketers should care)
AI search optimization is the practice of improving brands’ odds of being…
Roles and best practices guide
After years of working alongside CRM administrators, I’ve learned the single biggest…
On-page content formats answer engines actually favor [new research]
It seems like every brand is scrambling to get a piece of…
What it means for your marketing strategy in 2026
AI search behavior may be causing a dip in your traffic, but…
8 Strategies That Drive Demand for B2B & SaaS
Product SEO is one of the highest-leveraged — and most overlooked —…
