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juthompson@hubspot.com (Justina Thompson)

17 Articles

A marketer’s guide to choosing AI

“What’s better: Claude or ChatGPT?” is the mind-boggling question every marketer is…

Our top picks for growing businesses

If you’re managing social media marketing without a social media scheduler, I’ve…

Our top best practices and tool recommendations for 2026

Here’s a (maybe) mildly spicy hot take: Email marketing reporting is the…

How to scale content reach in the era of Loop Marketing

I’ll say the hard thing nobody wants to admit: Creating “great content”…

Loop marketing examples from companies we love

Loop marketing represents a fundamental shift from traditional linear funnels to a…

Building your first B2B loop marketing strategy

Building a B2B Loop Marketing strategy represents more than adopting new tactics…

10 best email marketing tools for financial service businesses in 2025

Running a financial-services business is about far more than moving money in…

10 best email marketing tools for event planning businesses in 2025

Planning events is about more than venue bookings and catering — it’s…

6 best email marketing tools for cleaning companies in 2025

Running a cleaning company is about more than mops and elbow grease…