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juthompson@hubspot.com (Justina Thompson)

12 Articles

Loop marketing examples from companies we love

Loop marketing represents a fundamental shift from traditional linear funnels to a…

Building your first B2B loop marketing strategy

Building a B2B Loop Marketing strategy represents more than adopting new tactics…

10 best email marketing tools for financial service businesses in 2025

Running a financial-services business is about far more than moving money in…

10 best email marketing tools for event planning businesses in 2025

Planning events is about more than venue bookings and catering — it’s…

6 best email marketing tools for cleaning companies in 2025

Running a cleaning company is about more than mops and elbow grease…

AI email subject lines that drive 3x more revenue and actually convert [+ exclusive insights]

Email subject lines determine whether your carefully crafted campaigns ever see the…

5 performance metrics every marketer should track for revenue growth

Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s…

How to boost your marketing game using Threads (Meta’s Twitter rival)

When Instagram released Threads in July of 2023 as a competing platform…