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Tag: Strategy

When Strategy Meets Story, Enterprises Excel

The Wall Street Journal reported recently that, in the desire to control…

Mary Trigiani Mary Trigiani

The Six-Word Story Strategy For Brand And Leadership Growth

Every December, leaders everywhere sit down with the same familiar ritual: drafting…

Gary Kopervas Gary Kopervas

Loop Marketing software that grows with your business strategy

AI has drastically changed the marketing industry. From remapping the buyer's journey…

Marketing’s Financial Value Drivers – Branding Strategy Insider

There may be no more important function within a brand-centric company than marketing…

Jim Meier Jim Meier

Starbucks’ Third Place Strategy: Built For The Past

This month, Starbucks announced that its coffee delivery business is now a…

Chris Walton Chris Walton

Ray Kroc’s Strategy: The Playbook For Today’s Top Restaurant Brands

One of the things that makes marketing advice sound so specious, at…

Joan Kiddon Joan Kiddon

Private Credit Secondaries: From Niche Strategy to Core Portfolio Tool

The topic of secondaries markets is a controversial one. On the one…

Brand Strategy Work Is No Job For Ad Agencies

The world of marketing has evolved, and today the companies that supply…

Mark Ritson Mark Ritson

Values Are The Spine Of Strategy

In those times when maximum effort is not enough, and this happens…

Mary Trigiani Mary Trigiani