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Tag: Strategy

Weight Watchers Needs A Turnaround Strategy

A brand is a promise of a relevant, differentiated trustworthy experience. Defining…

Joan Kiddon Joan Kiddon

Diddy’s Jury Strategy in Upcoming Trial Will Determine His Fate

Diddy Jury Strategy Will Seal His Fate Published March 29, 2025 1:00…

TMZ Staff TMZ Staff

Skims: Nike’s Dangerous Liaison? – Branding Strategy Insider

Nike’s collaboration with Skims, Kim Kardashian’s billion-dollar shapewear empire, is one of…

R.J. Abbott R.J. Abbott

How to Develop a Content Strategy in 7 Steps (From Start to Finish)

Whether you‘re just starting out with content marketing or you’ve been using…

Caroline Forsey Caroline Forsey

Why Consumers Resist Marketing – Branding Strategy Insider

From all my years in research and consulting, I think I’ve learned…

Walker Smith Walker Smith

TikTok Strategy for Brands: Expert Tips

TikTok is proving to be a major marketing heavyweight as more brands…

Erin Rodrigue Erin Rodrigue

The Role Of Brand Strategy: Lessons From The Field

So I was contacted by a young brand strategist this week, asking…

Paul Bailey Paul Bailey

Diddy Attorney Jumped Ship Over Defense Strategy Battle with Co-Counsel

Diddy Ex-Attorney Quit Over Defense Strategy Battle Published February 21, 2025 7:01…

TMZ Staff TMZ Staff

How Inclusivity Powers Brands – Branding Strategy Insider

From all my years in research and consulting, I think I’ve learned…

Walker Smith Walker Smith