Brand Architecture: A Strategic Mandate For Paramount And Warner Bros.
Entertainment and brand architecture are now front and center as the Paramount-Warner…
Systems Engineering Powering Strategic Electronics
From space and defence to medical and avionics, systems engineering unifies design,…
Revive, Reframe, Or Retire: The Strategic Choices For Memory Brands
I have a special spot in my heart for Memory Brands, because…
How US State Capital Is Reshaping Strategic Supply Chains
When governments take equity stakes, investors should pay attention. The US sovereign…
Murata’s Strategic Shift In India: From Components To Solutions
Murata Electronics is redefining its role in India. It is now not…
Branding And Strategic Investment: Why Firms Don’t Invest
Branding is a business strategy. It can justify higher margin because customers…
A Strategic Buyer’s Guide to PE Exits
Private equity (PE) investments have expanded significantly across sectors such as industrials,…
Steve Blank It only took 20 years, but the Strategic Management Society now Believes the Lean Startup is a Strategy
I’ve always thought of myself as a practitioner. In the startups I…
Brand Architecture: A Strategic Tool
As a CMO or Marketing Director, you’ll know that companies tend to…
Kellogg’s Cereal: A Story Of Missed Strategic Opportunities
WK Kellogg – inventor of cereal – is being bought by Italian…
