How smart brands are delivering Netflix-level personalization with AI
Remember the last time you got an email that started with ‘Hey…
Gemini’s new model will use your search history for better personalization
Google is working on a new Gemini model that will use your…
The Simple Website Personalization That Increased Conversions by 560%
As someone who does conversion rate optimization (CRO) for a living, I…
The 70:20:10 Rule For Agile Personalization
Looking at the most successful AI transformations of the past decade, we…
12 Principles For Brand Personalization
In the 1970s, the advertising agency BBDO had a set of principles…
