The Myth Of The Consideration Set
For decades, marketers have embraced the concept of a “consideration set”—a supposedly…
Debunking the Myth of Market Efficiency
Sixty years after it was first formulated, the core tenet of the…
For decades, marketers have embraced the concept of a “consideration set”—a supposedly…
Sixty years after it was first formulated, the core tenet of the…
