AEO metrics every marketer should track in 2026
Answer engine optimization (AEO) is a marketing strategy designed to help brands…
How successful marketing teams are optimizing performance in 2026 (and what metrics they’re tracking)
HubSpot’s 2026 State of Marketing report uncovered some good news: 65% of…
5 performance metrics every marketer should track for revenue growth
Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s…
Stop Measuring These Vanity Metrics in Your Marketing Campaign
In 2021, I was put in charge of a literary blog’s marketing…
Bitcoin metrics reset and point to ‘major move’ in Q4 — Analysts
Analysts say Bitcoin’s prolonged downtrend reset its key price metrics, setting BTC…
How Do Performance Metrics Correlate? Might Fund Managers Cherry-Pick?
Portfolio managers report their risk-adjusted performance using Sharpe, Treynor, information, and Sortino…
Do Sentiment Metrics Matter to the Markets?
Consumer spending accounts for almost 70% of nominal US GDP. As such,…
Rethinking Retirement Planning Outcome Metrics
The following is based on “Redefining the Optimal Retirement Income Strategy,” from…
