Marketing Works By Following Trends, Not Setting Them
From all my years in research and consulting, I think I’ve learned…
How I used ChatGPT-o3 to plan an entire marketing campaign during one plane ride
In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics…
17 marketing job descriptions for hiring managers to attract ideal candidates
Looking to grow your marketing team? It all starts with marketing job…
How Privy’s former CMO learned to love low-budget, scrappy marketing
If you’re a startup founder or marketer trying to build momentum with…
8 steps to build your account-based marketing strategy [+ recommended tools]
In the world of account-based marketing, you start the sales process by…
Six simple behavioral science tips to improve any marketing message (and the brands that get it right)
Do you ever look at an ad and wonder, “What on earth…
AI marketing campaigns only a bot could launch & which tools pitch the best ones [product test]
At first, AI marketing campaigns were pretty obvious — robotic and stiff.…
What B2B marketing teams get wrong and how to course-correct
I see a lot of marketing teams stuck in the same cycle:…
What will influencer marketing look like in 2025? Expert predictions + new data
A couple of years ago, I deleted my Instagram account (after realizing…
The actual recession marketing tactics that helped brands survive + how your team can implement them
In 2020, I interviewed Andrea Lisbona for Forbes about her less than…
