A marketing pro explains the important elements of a company branding plan
Whenever I work on branding with companies, I see everyone light up…
Years Of Marketing Underinvestment Catch Up To Kraft Heinz
Kraft Heinz recently announced a planned split into two separate companies with…
The future of marketing isn’t humans vs. AI — it’s humans with AI
Small business owners are all saying the same thing: “My website traffic…
Why creator marketing works for any business [Tips from a creator consultant]
It’s time to drop the baggage around the word “influencer.”
What are brand identity elements? A marketing pro dives in
Picture the Starbucks siren logo. Now picture it in bright HubSpot orange.…
Brand Marketing And The Divided Brain
Early in my marketing career, I kept running into the same paradox:…
Why blog? The benefits of blogging for business and marketing
With 5.5 billion people online (and counting), the internet has never been…
Successful Marketing Focuses On Targeting, Not Segmentation
From all my years in research and consulting, I think I’ve learned…
The easy formula to calculate true CAC across all your marketing channels
Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on…
Tips from HubSpot’s global head of brand marketing
For anyone struggling with using AI in Instagram marketing, now is definitely…
