24 generative engine optimization statistics marketing leaders should know
I never thought I‘d see the day when "Googling" something and sifting…
What is an attribution window in marketing? What marketers need to know
An attribution window is the defined time period when a marketing touchpoint…
Brand Positioning Is A Leadership Decision, Not A Marketing Exercise
Brands that lead today do three things exceptionally well. They create an…
How successful marketing teams are optimizing performance in 2026 (and what metrics they’re tracking)
HubSpot’s 2026 State of Marketing report uncovered some good news: 65% of…
Why Loop Marketing matters in 2026, according to our State of Marketing report
HubSpot’s latest State of Marketing data shows that 65% of companies exceeded…
Best loop marketing tactics for the era of AI-powered marketing
Marketing funnels aren‘t cutting it anymore, and you’ve probably felt it in…
Why Marketing Is The Conscience Of Business
From all my years in research and consulting, I think I’ve learned…
Generative Engine Optimization Tools that Marketing Teams Actually Use
If you‘ve noticed your brand appearing less frequently in ChatGPT answers, you’re…
How to scale content reach in the era of Loop Marketing
I’ll say the hard thing nobody wants to admit: Creating “great content”…
What Actually Drives Sales, According to a TikTok Marketing Expert
If you're starting off the year with a bunch of execs demanding…
